Tag Archive for: #business


You don’t need to have 100 good habits to make your life better. Just 12 habits are plenty to completely turn your life around.

Of course, it’s important to choose effective habits. The right habits put your success on autopilot. If you’re doing the right things each day, good things happen. It’s as certain as gravity.

Use this process to enhance your life one habit at a time:

  1. Know your goals. You can’t choose the best habits to add to your life without knowing your goals. The best habits support your goals and make them much more likely to come to fruition. Make a list of your goals and prioritize them. Use your brain dumping as a way to list these out.
  2. Make a list of all the habits that would aid in reaching those goals. Take a look at your most important goals and consider all of the habits that would help you to reach those goals. List every possible habit you can think of no matter how small it might be. We’re not judging them yet, so list them all.
  3. Prioritize those habits. Some habits are far more effective than others. Take your list of habits and put them in order from most effective to least. Take as much time to do this as you need. Be honest with yourself. The most effective actions are often the least enjoyable.
  • Choose the 12 habits that will make the biggest impact in your life over the next year. Make sure that you have these 12 habits in a logical order that makes sense for you.
  1. Make a plan. Start with the first habit and develop a plan for how you can implement it in 30 days. Let’s suppose that your first goal is to get up 30 minutes earlier each morning. You might decide to proceed this way:
  • Step 1. Wake up just one minute earlier. Do this each day adding another minute.
  • Step 2. Start a morning routine to help you WANT to get up earlier.
  • Step 3. Schedule something important for the first of the morning. Have a breakfast meeting with a client or schedule a doctors appointment. This creates higher levels of the hormone adrenocorticotropic, or ACTH, in the blood. In short, the body has an internal alarm clock that wakes us up before the alarm goes off.
  • And so on. Just be sure to be at full speed by day 30.
  1. Start with only one goal. Keep it to one goal. It might seem more effective and much faster to put all the habits into action at once, but it works better, and the results are more long-lasting to do it one at a time. Twelve good habits over a year are life changing.
  2. Put all of your energy and focus on that one goal. That one goal has to be a huge priority. This is your life you’re talking about. Be 100% determined to be successful this time.
  3. Do it daily. Daily actions are easier to turn into habits that things you only do a few times a week.
  4. Plan your energy. People often plan their time without considering their energy levels. For example, going to the gym in the morning is either much better or worse than going to the gym in the evening for you. Everyone is different.
  • Plan your time, but plan around your energy.
  1. Keep your eye on the big picture. These habits might not be enjoyable in the short term. However, if you keep your attention on the benefits you’ll gain, it will make things easier.
  2. Track your results. Track your results. You might be tracking pounds of body weight, dollars, pushups, or hours of piano practice. Tracking your results is motivating.

After 30 days, add another habit. Keep going until you’ve added all 12. Just 12 habits will make a huge difference. Instead of trying to change everything about your life at once, try tackling life one habit at a time. Which habit will you choose?

In this ever-changing world of insurance, it can be difficult to know what type of coverage is right for you and your family. Health insurance is so important, especially these days, and having an experienced professional to assist with your needs can be helpful in finding the right program for you. 

Carrie Roberts, CEO of American Trustee of Florida LLChelps employers and individuals source affordable insurance solutions. They offer a wide variety of options for Health, Life, Supplemental, Annuities and so much more.  

A Florida native, Carrie was born and raised in the great city of Jacksonville. She left to explore the “Wild Blue Yonder” in 1989 and joined the United States Air Force where she met her husband and had two children. Carrie served 10 years in Active Duty and 3 years Civil Service as a Weather Forecaster. 

Carrie went on to earn her bachelor’s degree in Business Management and her MBA with a focus in Marketing while working full-time retail management. After some time, she knew it was time to make a change as her season was over in retail. After much prayer and consideration, she entered the world of Insurance in 2016 and has not looked back.  

Carrie cut her teeth in the insurance industry as an Aflac Agent with a rapid succession to District Sales Coordinator. Wanting to provide her clients a more well-rounded suite of insurance options, Carrie became an Insurance Broker. She recently started American Trustee of Florida, LLC, where they help employers and individuals source affordable Insurance coverage to meet their needs. It is Carrie’s vision to become “THE” go to Broker for small business owners! 

Don’t ever feel like it is too late to follow your dream! In addition to running her business, Carrie is now living her lifelong dream of performing in musical theatre. After raising two children, graduating from college and two careers, her very first show was in 2019 casted as Mrs. Potts in Beauty and the Beast. She has since done two more shows and is looking forward to many more.

Carrie heard about our CEO Mindset course through one of our JULO alums, Trish Murphy. She wanted to be more of a savvy business owner, and well, learned she has a lot to learn about being a CEO! After implementing the knowledge gained, she realized she spent too much time doing things that were not income producingtherefore becoming counterproductiveShe also needed to get her processes and systems in place in order to hire. Brain dumping was a huge takeaway and allowed her to allocate her time more efficiently. “At the end of each day, I can get it all out and help myself prepare for the days to come instead of spending that time spinning my wheels.”  

For Carrie, being a CEO means to own a business, with the processes, systems and a team that she puts into place to achieve her vision. As a CEO, I am the face and cover of the business supported by a team that works together. 

Why would she recommend this class? “This particular course is different than other business coaching classes. You walk away with the means and tools to run a practical business. The lessons are real life and real world and that’s important.”  

We couldn’t agree more Carrie. We look forward to seeing your continued accomplishments! 

With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.

Would SEO or social media marketing be the better option?

Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.

Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.

Let’s compare both strategies to see which option is best.


Targeting an Audience

To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.

Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.

SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic.


How Much Effort Is Involved?

To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO.

With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.

Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.

SEO, on the other hand, will require work, but once you start to rank your web pages, there will be less ongoing work involved.


Which Content Should You Use?

Whether you are performing SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not.

When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.

For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.


So, Which is Better – SEO or Social Media Marketing?

You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts.

Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.

Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.

So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.

The answer is easy: do both!