Most entrepreneurs don’t struggle because they lack talent, drive, or a good idea. They struggle because they are running a business the way an employee runs a job — doing everything themselves, reacting to every crisis, and making decisions without a clear framework for what actually moves the business forward.
That’s not a motivation problem. It’s a strategy problem. And it’s exactly what business strategy coaching is designed to fix.
—
WHAT BUSINESS STRATEGY COACHING ACTUALLY IS
Business strategy coaching is not cheerleading. It is not a weekly pep talk or a course full of generic frameworks you’ll never apply.
Real business strategy coaching helps you:
– Get out of the day-to-day long enough to see the business clearly
– Make better decisions faster with less second-guessing
– Identify what is actually driving revenue and what is draining it
– Build a business that can function without depending entirely on you
– Stop reacting to everything and start leading with intention
The difference between a struggling entrepreneur and a growing one is rarely effort. It’s almost always strategy, structure, and the willingness to lead the business instead of just working in it.
—
THE MOMENT MOST ENTREPRENEURS NEED A STRATEGY COACH
Most people wait too long. They hire a coach when they’re already burned out, already losing revenue, or already on the verge of walking away from the business they built.
Here are the signals that it’s time:
You’re doing everything yourself and the business still isn’t growing the way it should. Your team can’t make decisions without you. You’re generating revenue but never seem to have enough. You know what you need to do but can’t seem to execute on it. You feel more like an employee of your own company than the CEO of it.
If any of those land, you don’t need more hustle. You need a strategy coaching framework built around how your business actually works.
—
HOW JULO STRATEGY GLOBAL APPROACHES BUSINESS STRATEGY COACHING
JULO Strategy Global has been coaching entrepreneurs since 2007. The flagship program, CEO Mindset™, is an 8-week live cohort experience designed to move entrepreneurs from what we call Hustle Hangover into leading their business with the clarity, confidence, and operational steadiness of a CEO.
The program does not teach theory. It works through real business challenges, real decisions, and real frameworks that participants apply to their own businesses during the program, not someday after it ends.
Over five years of documented program data tells the story:
– 270+ entrepreneurs have gone through CEO Mindset™
– 100% of evaluation respondents said they would recommend the program
– 97%+ reported overall satisfaction
– 76% of Phase 2 graduates raised their fees during the program period
– Participants have reported post-program monthly revenues up to $70,000
– Self-reported capital investment ranging from personal savings to $2.8 million
These are not outliers. They are the documented outcomes of entrepreneurs who made the decision to stop operating from survival mode and start leading from a CEO framework.
—
WHAT MAKES CEO MINDSET™ DIFFERENT FROM OTHER COACHING PROGRAMS
There is no shortage of business coaching programs. Most of them fall into one of two categories: generic online courses that could apply to anyone, or high-ticket masterminds built around the coach’s personal brand rather than the participant’s business.
CEO Mindset™ is neither.
It is a live, cohort-based program limited to ten entrepreneurs per session. The small group format is intentional. Hearing how other business owners navigate the same challenges accelerates your own thinking in ways that solo coaching or self-paced courses cannot replicate.
The program also uses proprietary frameworks — including the CEO of You™ assessment, the ADE framework (Automate, Delegate, Eliminate), the Red Velvet Rope policy, PEST analysis, and the FEPS pricing framework — that participants apply directly to their own business during the eight weeks.
One of our participants, Nancy Pomaro, put it this way:
“I started my business in January 2024 and this program truly made me change my mindset from employee to CEO. I learned I am more than I even let myself believe. I now have a clear, actionable vision for the future and a mindset that empowers me to tackle challenges with confidence and resilience.”
—
BEYOND THE PROGRAM: THE JULO JOURNEY
For many entrepreneurs, CEO Mindset™ Phase 1 is the beginning of a longer engagement with JULO Strategy Global.
Phase 2 deepens the strategy work. JULO OPS provides hands-on operational support for business owners who are ready to build the systems, processes, and structure their business needs to scale. Some clients move through all three stages. Others come in at different points depending on where they are.
Crystal Turman, Founder of Wellspring Braincare, describes the journey this way:
“Going through CEO Mindset Phase 1 and Phase 2 with Juliann and JULO Strategy Global helped me stop carrying the entire business in my head. Then, through JULO OPS and the P.E.S.T. framework, Wellspring Braincare began building the structure, systems, and strategic direction we needed to grow. Juliann helped me shift from overwhelmed owner to CEO, and that changed everything.”
—
WHO JULO STRATEGY GLOBAL SERVES
CEO Mindset™ and JULO Strategy Global programs are designed for:
– Entrepreneurs at any stage who are ready to shift from operator to leader
– Business owners who have been running their company for years and feel stuck
– Startups who want to build a strong foundation before scaling
– Medical and wellness practice owners navigating business growth
– Service-based business owners who are doing everything themselves
– Founders who know they need systems but don’t know where to start
– Entrepreneurs who qualify for state and federal scholarship support
JULO Strategy Global has served entrepreneurs across more than 20 industries with programming available virtually nationwide and in person across Florida.
—
HOW TO GET STARTED
CEO Mindset™ cohorts are limited to ten participants and fill quickly. Virtual cohorts are available year-round. In-person cohorts are now available in select Florida markets including the Space Coast and Tampa Bay area.
State and federal scholarship support is available for qualifying participants. Financing options are also available.
To learn more or register for the next cohort, visit:
To explore JULO OPS operational support, visit:
To reach the JULO team directly:
Email: juloteam@juloglobal.com
Phone: 727.490.9262
Website: www.juloglobal.com
—
ABOUT JULO STRATEGY GLOBAL
JULO Strategy Global is a multi-division entrepreneurial ecosystem founded by Juliann Nichols in 2007. With over 40 years of entrepreneurial experience, Juliann and the JULO team have guided more than 270 entrepreneurs through the CEO Mindset™ program and worked directly inside growing businesses through JULO OPS. JULO Strategy Global serves entrepreneurs virtually nationwide and in person across Florida. The JULO Entrepreneur Foundation (JEF) supports participant access through state and federal scholarship partnerships.
We bring out the CEO in YOU.
Most entrepreneurs don’t struggle because they lack talent, drive, or a good idea. They struggle because they are running a business the way an employee runs a job — doing everything themselves, reacting to every crisis, and making decisions without a clear framework for what actually moves the business forward.
That’s not a motivation problem. It’s a strategy problem. And it’s exactly what business strategy coaching is designed to fix.
—
WHAT BUSINESS STRATEGY COACHING ACTUALLY IS
Business strategy coaching is not cheerleading. It is not a weekly pep talk or a course full of generic frameworks you’ll never apply.
Real business strategy coaching helps you:
– Get out of the day-to-day long enough to see the business clearly
– Make better decisions faster with less second-guessing
– Identify what is actually driving revenue and what is draining it
– Build a business that can function without depending entirely on you
– Stop reacting to everything and start leading with intention
The difference between a struggling entrepreneur and a growing one is rarely effort. It’s almost always strategy, structure, and the willingness to lead the business instead of just working in it.
—
THE MOMENT MOST ENTREPRENEURS NEED A STRATEGY COACH
Most people wait too long. They hire a coach when they’re already burned out, already losing revenue, or already on the verge of walking away from the business they built.
Here are the signals that it’s time:
You’re doing everything yourself and the business still isn’t growing the way it should. Your team can’t make decisions without you. You’re generating revenue but never seem to have enough. You know what you need to do but can’t seem to execute on it. You feel more like an employee of your own company than the CEO of it.
If any of those land, you don’t need more hustle. You need a strategy coaching framework built around how your business actually works.
—
HOW JULO STRATEGY GLOBAL APPROACHES BUSINESS STRATEGY COACHING
JULO Strategy Global has been coaching entrepreneurs since 2007. The flagship program, CEO Mindset™, is an 8-week live cohort experience designed to move entrepreneurs from what we call Hustle Hangover into leading their business with the clarity, confidence, and operational steadiness of a CEO.
The program does not teach theory. It works through real business challenges, real decisions, and real frameworks that participants apply to their own businesses during the program, not someday after it ends.
Over five years of documented program data tells the story:
– 270+ entrepreneurs have gone through CEO Mindset™
– 100% of evaluation respondents said they would recommend the program
– 97%+ reported overall satisfaction
– 76% of Phase 2 graduates raised their fees during the program period
– Participants have reported post-program monthly revenues up to $70,000
– Self-reported capital investment ranging from personal savings to $2.8 million
These are not outliers. They are the documented outcomes of entrepreneurs who made the decision to stop operating from survival mode and start leading from a CEO framework.
—
WHAT MAKES CEO MINDSET™ DIFFERENT FROM OTHER COACHING PROGRAMS
There is no shortage of business coaching programs. Most of them fall into one of two categories: generic online courses that could apply to anyone, or high-ticket masterminds built around the coach’s personal brand rather than the participant’s business.
CEO Mindset™ is neither.
It is a live, cohort-based program limited to ten entrepreneurs per session. The small group format is intentional. Hearing how other business owners navigate the same challenges accelerates your own thinking in ways that solo coaching or self-paced courses cannot replicate.
The program also uses proprietary frameworks — including the CEO of You™ assessment, the ADE framework (Automate, Delegate, Eliminate), the Red Velvet Rope policy, PEST analysis, and the FEPS pricing framework — that participants apply directly to their own business during the eight weeks.
One of our participants, Nancy Pomaro, put it this way:
“I started my business in January 2024 and this program truly made me change my mindset from employee to CEO. I learned I am more than I even let myself believe. I now have a clear, actionable vision for the future and a mindset that empowers me to tackle challenges with confidence and resilience.”
—
BEYOND THE PROGRAM: THE JULO JOURNEY
For many entrepreneurs, CEO Mindset™ Phase 1 is the beginning of a longer engagement with JULO Strategy Global.
Phase 2 deepens the strategy work. JULO OPS provides hands-on operational support for business owners who are ready to build the systems, processes, and structure their business needs to scale. Some clients move through all three stages. Others come in at different points depending on where they are.
Crystal Turman, Founder of Wellspring Braincare, describes the journey this way:
“Going through CEO Mindset Phase 1 and Phase 2 with Juliann and JULO Strategy Global helped me stop carrying the entire business in my head. Then, through JULO OPS and the P.E.S.T. framework, Wellspring Braincare began building the structure, systems, and strategic direction we needed to grow. Juliann helped me shift from overwhelmed owner to CEO, and that changed everything.”
—
WHO JULO STRATEGY GLOBAL SERVES
CEO Mindset™ and JULO Strategy Global programs are designed for:
– Entrepreneurs at any stage who are ready to shift from operator to leader
– Business owners who have been running their company for years and feel stuck
– Startups who want to build a strong foundation before scaling
– Medical and wellness practice owners navigating business growth
– Service-based business owners who are doing everything themselves
– Founders who know they need systems but don’t know where to start
– Entrepreneurs who qualify for state and federal scholarship support
JULO Strategy Global has served entrepreneurs across more than 20 industries with programming available virtually nationwide and in person across Florida.
—
HOW TO GET STARTED
CEO Mindset™ cohorts are limited to ten participants and fill quickly. Virtual cohorts are available year-round. In-person cohorts are now available in select Florida markets including the Space Coast and Tampa Bay area.
State and federal scholarship support is available for qualifying participants. Financing options are also available.
To learn more or register for the next cohort, visit:
To explore JULO OPS operational support, visit:
[your JULO OPS page URL once live]
To reach the JULO team directly:
Email: juloteam@juloglobal.com
Phone: 727.490.9262
Website: www.juloglobal.com
—
ABOUT JULO STRATEGY GLOBAL
JULO Strategy Global is a multi-division entrepreneurial ecosystem founded by Juliann Nichols in 2007. With over 40 years of entrepreneurial experience, Juliann and the JULO team have guided more than 270 entrepreneurs through the CEO Mindset™ program and worked directly inside growing businesses through JULO OPS. JULO Strategy Global serves entrepreneurs virtually nationwide and in person across Florida. The JULO Entrepreneur Foundation (JEF) supports participant access through state and federal scholarship partnerships.
We bring out the CEO in YOU.
When your workday is done, do you still carry much of the stress of your work with you into your off-work hours?
With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.
It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are.
JOHN BUESE
PATRICIA (TRISH) MURPHY