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Archive for category: Woman Business Leader

Kimberly Gomez CEO of Wellness Waves CEO Mindset @JULOStrategyDuring this uncertain time, working from home has our bodies all out of whack. If you are used to being in a workplace where you are on your feet or can get up and move around, you are seeing the effects it has been on your overall wellbeing sitting at home and staring at the computer all day 

Kimberly Gomez, CEO of Wellness Waves, uses holistic treatments on humans and animals to treat common issues such as joint and muscle pain, weight loss, stress, circulation, inflammation and more. Launched in 2017, Kimberly uses a breakthrough treatment using PEMF (Pulsed Electromagnetic Field) and MagnaWave 

What is this crazy talk we speak of? Well, MagnaWave treatments consist of pulsed electromagnetic waves being sent throughout your body to stimulate cellular repair. Practitioners often recommend using MagnaWave treatments along with conventional procedures and medication to balance our electromagnetic field, promoting better health. The best part is that MagnaWave is non-invasive and received while fully clothed. Lasting between 10-30 minutes, MagnaWave treatments are not painful and there are no adverse side effects. 

To receive the full benefits of PEMF Therapy, the treatment must reach the cells. Magnawaving uses high-powered electromagnetic pulses at a low frequency. Actively participating in US FDA studies, Magnawaving pulses are shown to reach through the body and benefit cells throughout the entire treatment area. This causes improvement in the systemic and arterial blood flow and benefits deep tissues. 

Kimberly earned an Associates in Veterinary Technology from Purdue University. With over 17 years experience as a CVT, Kimberly wanted to branch out from surgery and private practice to follow her passion for helping others while still experiencing the joy she witnesses when her patients finally get the pain relief they’ve been wanting. The youngest of five in her family, Kimberly, has two brothers and sisters that are twins. Her father was in the Marine Corps and served in the Vietnam War.  

“I was introduced to PEMF Therapy through one of my sisters. Upon further research I convinced my mother to allow me to treat her for the severe sciatic nerve pain she was experiencing. With continued treatment, she became pain free and eliminated her need for any invasive surgery. Seeing the amazing results, I was convinced that I could bring my passion for helping others and my love for animals together. It brings me great satisfaction from helping animals and humans alike become pain free and have happier healthier lives.” 

Kimberly decided to join our CEO Mindset™ course, thanks to a fellow veteran who recommended the program to her. Wanting to invest in her business, she was looking to focus on developing a business plan to help get her out of the employee mindset. Worried about failing or making the wrong choices, she realized she couldn’t do everything independently. CEO Mindset™ helped her change her target markets, work on hiring employees to take care of the day-to-day tasks, and grow her revenue and clientele. “I feel that I have the potential for more clients now because I have a specific game plan for my business where before I was just going with the flow.” 

As a result of CEO Mindset™ program, Kimberly knew she needed to work on her marketing but knew it was not one of her strengths. She teamed up with another JULO alum and fellow veteran, Patricia Murphy, with Marketing Smarty Pants, and delegated all her marketing needs to her and her professionals’ team. Being an avid horse rider, Trish partnered with Kim when one of her babies had muscle tension and needed some therapy. We love seeing our alums come together to get shit done! Kimberly Gomez CEO Mindset A-ha Moment @JULOStrategy

When she is not working, Kimberly is spending time with her two sons, Javier and Ezequiel. She enjoys outdoor events to enrich their lives with nature and expel some much-needed energy. As a US Marine Corps Veteran, Kimberly is currently working on a project to help fellow veterans with their physical injuries and mental illnesses as an alternative healing method, instead of narcotics and antidepressants that can further damage their bodies. 

 

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JULO Strategy and Veterans Florida

Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida

Pepper Wooten CEO of Woo10 LLC @JULOstrategyPepper Wooten is the CEO for Woo10 LLC, which specializes in creatively developing, optimizing, and enhancing all types of instructional content. Alongside her husband and co-founder, Steve Wooten, they offer businesses and individuals consultation on their training needs and design and develop the course work of businesses needing assistance with high turnover, low productivity, recurring issues, and companies wanting to educate their workforce.

Graduating from UMass-Lowell with high honors, Pepper is a certified copy editor, interior designer, and volunteer extraordinaire. With years of experience as an educator, editor, and event coordinator, she takes functional chaos and turns it into eye-catching design that speaks to a large audience. She enjoys reading, cooking, volunteering with the Sea Turtle Preservation Society, hand lettering, spending time with her family, going to the beach, and anything that sparkles. She has even sung in Carnegie Hall and the Grand Old Opry! Believe it or not, Pepper is her actual birth name, and she ran a high-ranking book blog that reviewed 389 books in a single year. And all while running a business? That’s what we call Getting. Shit. Done.

Pepper Wooten CEO of Woo10 LLC A-ha Moment CEO Mindset @JULOstrategyHer husband being a Veteran, Pepper heard about our CEO Mindset course through our partners, Veteran’s Florida and FAVOB. She was able to take the class alongside her husband, Steve, and knew it would benefit them both to attend. Being a volunteer for 20 years, she knew there was a lot to learn about being a CEO and wanted to give Woo10 and their dream the best chance possible to succeed. Pepper felt she undervalued her time, talents, and efforts, therefore limiting herself. She learned to let go of controlling the business so much and automating, delegating and eliminating tasks. As a result, the company has restructured their process on increasing their fees and revenue and are working on hiring new employees.

You have proven you know what it takes to be a CEO, Pepper! We are excited to see your business taking off, and we look forward to continuing with you on your journey to success!

 

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JULO Strategy and Veterans Florida

Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida

Trish Murphy Marketing Smarty Pants @JULOStrategyTrish Murphy is the owner and CEO of Marketing Smarty Pants, an online marketing company with an emphasis on content marketing. Content Marketing is the secret weapon to making your business stand out in the crowd. Trish helps businesses create and promote valuable content that connects with customers and builds brand equity. Trish is applauded for her fun and informative marketing presentations and providing simple content marketing solutions that fit any sized business as a content marketer. 

An Air Force Veteran, Trish was born and raised in Orlando, Florida. She was stationed in Alaska for five years, which was quite the experience for her. The tremendous change in nature and culture captivated Trish, and she visits quite often. The nature is just breathtaking, absolutely breathtaking. I think going to Alaska is probably the closest you can get to Mother Nature, the closest to visiting another country without actually leaving the United States. 

After having her daughter, Trish decided to part ways with the Air Force and stayed home with her children for years. After her youngest was born, she decided to get her marketing degree, where she fell in love with digital marketing. It was fairly easy to do from home, or at least remotely, so I did not have to be face to face with people all the time. Having friends who owned their own business, Trish was able to test her marketing skills by offering free help and, over time, learned the ins and outs by doing on the job training.  

Small businesses are one of Trishs key clientsSmall businesses have excellent why. They all have a passion. They do what they do because they love it. They have a great story to tell, so it makes it easy for me to connect with them. Some of her biggest tips for small businesses are not to feel like you must do it all. Somebody else may tell you completely different, and thatokay. If you do everything, you’re going to reach a point of diminishing returns if you spread yourself thin. Evaluate your social media marketing, how much you want to do on your own, then hand off the rest to somebody else to execute, then streamline what you are doing.  

Something that we talk about in our CEO Mindset™ courses Automate. Delegate. Eliminate. Trish came to JULO Strategys Phase I course to define and implement a strategic plan to gain more monthly clients. I realized the current approach I have been taking isnt going to get me there. Something must change! She learned that not just in personal relationships but in business relationships, she was drastically undervaluing herself. Collaborating with other like-minded business owners was rewarding, especially when they would all come together to tackle a challenge. As a result, she increased her fee structure and learned to delegate the execution of client work to someone else. CEO Mindset™ dives much deeper into concepts AND leaves the business owner with tangible tools that will help them adjust and grow their business in the future. Trish Murphy CEO Mindset A-ha Moment

Easily bribed with a glass of wine and a good book, when she’s not being a Smartypants, you can find her at the barn riding her horse or keeping “the boys” largely out of trouble. She is also Chairman of the Orlando Chapter for the Florida Association of Veteran-Owned Businesses, one of our JULO collaborating partners. Trish is currently finishing up our CEO Mindset Phase II course and has proven she knows how to Get. Shit. Done. Congratulations on all your success, Trish. We are so happy to be a part of your journey! 

 

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JULO Strategy and Veterans Florida

Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida

Taré Torres Head Shot JULO StrategyThe Go Ask Alice Radio Show is intended to spread positivity among business owners and entrepreneurs. It’s broadcasted live on Jet Radio 1400AM or 96.7FM in the Erie, PA area Alice set a quest to disrupt the positive news space and allow for Small Business Owners to share success stories and respond to those looking for a solution to local business challenges. Those challenges are not always measured by direct ROI but also by what mindset entrepreneurs face with their personal life. 

You can’t imagine how excited the JULO Strategy staff was when Alice invited our Chief Strategist and Founder of JULO, Juliann Nichols, to be featured on her show. Juliann and Alice hold in common that same passion to enable entrepreneurs as they face business challenges. 

As a listener, I kept thinking of the design the universe holds for all. Alice’s premise for the show was to highlight the accomplishments of Juliann as a “Million-Dollar PHD in Entrepreneurism” but in fact we’re all only as successful as those whom we help. Alice is an inspiration to those whom she’s been able to reach, and I believe I speak for all on the JULO Strategy Staff, we’re just excited to see what’s next for Alice and her platform – The Go Ask Alice Radio Show. The Go Ask Alice Radio Show

While Juliann has had national recognition in her past endeavors, we’re looking forward to how Juliann and JULO Strategy can reach many more in need during these challenging timesAt JULO we believe there’s a CEO in everyone. During the show Juliann spoke about CEO Mindset and how it helps entrepreneurs move forward in the right direction with focus and ease. The exciting part for me is to experience the transition. That before and after. Of course, the testimonials by our CEOs are validation to our why and results, but watching how our CEOs interact amongst each other, the relationships that are built and the help they continue to source from each other is nothing but remarkable. This comes at a time when business owners are asking themselves where they can turn for help, or who will be that next connection they must make to impact their business. CEOs are finding those resources in our CEO Mindset cohort and they’re connecting from all parts of this amazing country.  

I often hear our CEOs reflect on how happy they are to know they’re not alone. That regardless of what business they run, most suffer similar challenges and have now found a place to connect with other like-minded entrepreneurs. 

As the JULO team debriefed with Juliann about her experience on The Go Ask Alice Radio Show, you can hear a tone of humility and happiness, I would attribute this to that passion Juliann has to help others and admire their successes. This came across clearly on the show and off the show. Juliann also mentioned her pursuit to help Veteran Entrepreneurs, which is a big part of our Florida Alumni thanks to our partnership with Veterans Florida and the Florida Association of Veteran Owned Businesses (FAVOB). 

What’s next? Well an article Juliann recently wrote “Entrepreneurship Is A Community Sport says plenty, I can tell you what got stuck in my head…  “To help entrepreneurs, we need to get into the game. Get out and find a playground and get the neighborhood together to play the entrepreneur game.” – Juliann Nichols. 

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Entrepreneurship is a Community Sport - JULO StrategyI am a native of Kansas City. Born on the Missouri side and lived on the Kansas side after the age of 13.

I love my hometown. I love that Kansas City is in the heart of America. It is also the heart of entrepreneurship. I started my first business there. Last year I attended the eShip Summit in Kansas City presented by The Ewing Marion Kauffman Foundation. The Summit started my journey from “just being a strategist for entrepreneurs” to being an entrepreneur ecosystem builder. I met amazing people from all over the world and spoke about the CEO Mindset. Over the past year, the people I met there have collaborated with JULO Strategy to help entrepreneurs get into the CEO Mindset. To not only start a business but to learn how to “run” the business.

I attended the eShip Summit again this year, virtually. I long to hang out with my new tribe again and hope that next year, we will be able to gather around a real campfire. What resonated with me was this, Entrepreneurship is a Community sport!

This week in the JULO newsletter, we are talking about Kansas City, sports, and entrepreneurship.

I currently live in the Tampa/St Petersburg, Florida area, and I have seen entrepreneurship explode. There are so many great resources and people to help you move forward in your entrepreneur journey.

There is still a lot of work that needs to get done. Better collaboration among the resources, and all working together to service the entrepreneur and prepare for success ultimately builds the ecosystem.

To help entrepreneurs, we need to get into the game. Get out and play. Go out and find a playground and get the neighborhood together to play the “entrepreneur game.” Sitting on the bench gets nothing done. Government, from city, county, state, and federal, can collaborate with the entrepreneur ecosystem builders to get shit done. Let people from all backgrounds and ethnicities reach out and play. I want to help all entrepreneurs. No-one turned away because “I am not ______ enough.”

At JULO Strategy, we want to help all entrepreneurs. No matter where you are in your entrepreneurial journey. We collaborate with every race, creed, industry, background to help and support our entire community and beyond.

Yes, Entrepreneurship is a Community Sport. There are a lot of positions that need to be filled to play the game. Get off the bench, and let us build communities: everyone benefits, not just entrepreneurs. When we help entrepreneurs, we help communities.

Wanna play? If you want to start a business or have started a business and want to move forward, call JULO Strategy. We are ready to play. Follow us on social media and join us on our upcoming Virtual JULO playground to answer questions about how you, me and anyone else can collaborate. Create jobs, generate revenue and get shit done.

https://juloglobal.com/juliann-nichols/

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April Caldwell CEO of fayVen Vendors and VenuesApril Caldwell is Founder and CEO of fayVen, which offers a brokerage between venues that have additional space to rent out and mobile vendors that need a place to sell their goods and services. She is a ten-year Air Force veteran, receiving a Bachelor of Science in Business Management and is currently obtaining her MBA for Small Business Entrepreneurship.

Previously, April owned The Princess and The Popper – a gourmet popcorn company. In 2018 she launched her company fayVen. fayVen solves the needs that mobile and home-based vendors have when trying to find space to sell their goods and services who can’t afford their brick and mortar. “We solve venue owners’ issues of lacking revenue to keep their rent paid by helping them find complementary businesses to rent out space to.”

The name fayVen came from a combination of two target markets: VENdors and VENues, their fayVorite way to connect! April’s mother, Faith, was also a big inspiration. “I wanted to give the nod to her with the company name. She passed away in January this past year.” The company logo, a lightning bolt, is a God-given symbol for April. She associates lightning with bright light in a dark world. Coincidentally, Tampa is also the lightning capital of North America, which worked out nicely.

April has a wide array of accomplishments, including the previous supervisor at The Department of Veterans’ Affairs; Veterans in Residence with Bunker Labs; Action Zone Ambassador; alumni to Action Zone’s Action in Motion program; Event Coordinator for Military Spouses Professional Network Tampa via Hiring Our Heroes; Institute for Veterans and Military Families alumni for Veteran Women Igniting the Spirit of Entrepreneurship (V-WISE), EDGE, and STRIVE; alumni of VETtoCEO; alumni of JULO Strategy, CEO Mindset; featured on Military.com; Austin Angels Ambassador; and Children’s ministry at Champion City Church.

April was selected to be the Vice President of the Filipino American Heritage Group while stationed in Germany. She did a lot of their folk dances for their cultural heritage shows. “No, I am NOT Filipina; I just love the people, culture, and of course…the food!”

April attended JULO Strategy’s CEO Mindset™ course to network with like-minded entrepreneurs and learned new skill sets to deal with difficult decisions. “I want to be able to speak in front of people more comfortably and confidently and work on my pitch for investors and competitions.” After completing Phase One, she learned that she didn’t need a HUGE crowd to be successful; she just needed the right people/target market to believe in her and her business.

“It was eye-opening to learn how much I valued myself as a CEO and learn what I needed to do to start making the revenue I need to reflect that. I enjoyed being able to hear the issues other CEOs were having, a lot which mirrored things from past and current experiences. I’ve since been able to pivot my business model to create new revenue streams.” April Caldwell fayVen A-ha moment from CEO Mindset

April has since completed our Phase Two program and has increased her fees, improved her target market, and gained new clients. We love seeing you and your business succeed, April, and can’t wait to see where it takes you!

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Psst! Want to do some online shopping with an array of great vendors?
Click Here to get your tickets to fayVen’s next event!

JULO Strategy and Veterans Florida

Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida

Light bulb Idea Image

With the Labor Day Holiday this weekend, are you able to walk away from your business, and it runs without you?  If you are not sure, this would be a great time to discover what works and what does not work in your business when you are not available. 

Having clear processes and systems in place and knowing when and where to automate, delegate, and eliminate is crucial to running your business.  As entrepreneurs, we spend a lot of time doing and do not take the time to write down how we do it to be able to delegate later prevents us from scaling our businesses and keeps us “stuck.”  We end up working through the holidays and upsetting those around us. 

This weekend I challenge you to take the time to enjoy NOT working.  Refrain from looking at emails, answering phone calls, text, or social media.  Try to keep the computer shut down.   

When you get back to the laboring, you will quickly find out what needs fixing.  You might also discover that your business was fine, and everything could wait. 

Look at your written processes.  If you do not have them written, therein lies the first step.  

Take any system, onboarding, client intake, online events, buying your products and services, and 10 x the amount of volume you have.  Then take away the critical person who does that job.  Are you prepared for success?   

At JULO Strategy, we start building a process by thinking of it in this way, if I were to ask you, “Go to my house and bake me cupcakes.”  Recipe for Success imageThink through step by step and everything you need to make that happen—tools, passwords, equipment, brand, type, supplies, etc.  It is easy to make a checklist from “your brain” until someone else has to follow that checklist.   

Let me see your recipes for success. 

 

Juliann Nichols CEO & Founder of JULO Strategy imageWith over 40 years of entrepreneurial experience, Juliann walks her talk! She has cultivated a personal brand that demonstrates who she is no matter what she is doing, with a million-dollar PhD in Entrepreneurism. 

Juliann Nichols, CEO and Chief Strategist, JULO Strategy 

Ready to launch your business? SCHEDULE YOUR FREE 20-MINUTE STRATEGY SESSION

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Alice DeGeorge Presque Isle Printing Services, LLC photoAlice DeGeorge is the Founder and Chief Executive Officer of Presque Isle Printing Services, LLC, specializing in start-ups, small businesses and nonprofits, with the goal of providing the best in-house graphic design, great looking printing, and on-brand marketing in the local Erie area.

When stated this way, it sounds so simple; but when Alice arrived in Erie, Pennsylvania in 1995, still in her early twenties, she did not envision how her career path might unfold. One could say that her crystal ball was…cloudy.

While enjoying all that Erie had to offer, Alice embarked on a series of unrelated pre-career jobs. Her favorite former job was at Erie’s well-known Plymouth Tavern, where she worked for ten years as a waitress and trivia game host. To this day, she still praises the owner, Barb Haggerty, who taught Alice all she needed to know about great customer service and how to be a top-notch small business owner!

In 2004, Alice enrolled in Tri-State Business Institute and earned a degree in Website Development & Management; that credential laid the foundation for what Alice would describe as her “first real job,” in which she updated websites for a fish tackle company. After a year, realizing that the job was not for her, she quit and jumped into her first print industry position with a small franchise located in Erie. Here she found her calling: a position in which she could mix her design skills with the fast pace of the print industry, combined with direct customer interaction. Beyond all doubt, she knew that this was her career sweet spot! However, after two years, her paychecks started to bounce. Having no other choice, she left that job for another graphic design position; but three months later that business was bought out by a larger company. Alice was given notice that, in six weeks, her employment would terminate.

That was it: working within the print industry, Alice lost two jobs within a period of six months. She knew what she had to do and she set about her plan. During her final six weeks of employment, Alice found an office space, equipment, machines and set up accounts with suppliers.

In the midst of the national housing crisis of 2008, Alice was able to obtain a small business loan with which she purchased two copiers; and, with a credit card capped at five thousand dollars, she was able to purchase spare equipment from fellow colleagues in the print industry. Her last day at the old printing job was also her first day of business ownership: Presque Isle Printing Services was now born! To her own amazement, Alice opened her business doors on December 1, 2008.

With her business well into its second decade, Presque Isle Printing Services is now in its third location, with expanded office space, private parking lot, attractive reception area, and lovely flowers blooming outside during Erie’s growing season. All this, with Alice and expert staff inside, can be found at 4318 West Ridge Road. Even the casual observer knows that this is what success looks like.

Now a known participant in the Erie business community, Alice has embraced the mission of giving back to and building upon the capacities of others. She and her husband reside in Erie, the city which is now their home. She has skydived FOUR times and is the Queen of tye-dye t-shirts in Erie. She calls it her side hustle throughout the year and has made over 20,000 tye dye shirts all by hand!

In May 2017 the Jet Radio announcer, Allan Carpenter, opened the program by stating, “Thank you for joining us for “Keeping It Local, Keeping Erie Awesome!” I am here with my co-host, the irrepressible Alice DeGeorge!” There is no better one-word descriptor: irrepressible! Alice now interviews her clients who are advancing forward with their own dreams as local small business owners and who are also giving back to the Erie community. Her broadcasts travel throughout Erie and the surrounding region to reach the ears of listeners who enjoy Alice’s friendly style and encouraging advice. As the creator and co-host of two live radio shows, she invites all to tune in on the 2nd and 4th Wednesdays of each month, as follows:

  • Keeping It Local, Keeping Erie Awesome – Alice places the spotlight on her customers, who are not only great local small business owners, but also people who give back considerably to our Erie community, through event and sports sponsorship, donating to non-profit events or organizations, volunteering in the community or by coming up with their own way to give back to the community that supports them.
  • The Go Ask Alice Radio Show – The idea for this show came after Alice had a journey with Breast Cancer in 2019. During this time, she learned so much and came to the realization that “Knowledge is power, but only if you share it with others!” On this show, her guests are local small business owners who share the knowledge, tips and tricks they have learned to help those coming up in the small business world! In June of 2020, Alice shifted the show into a one-hour call-in show. Local business owners could call with problems or questions, and Alice and her guest would do their best to help with the experience and knowledge they have gained as business owners themselves.

Both shows broadcast live from the Boston Store in Erie, PA on Jet Radio 1400Am, 96.7FM, streaming the I Heart Radio App and on Facebook Live.

Alice attended JULO Strategy’s CEO Mindset™ online cohort to get guidance from her peers to help her navigate this unsure time in her business life. “I feel there is something on the horizon for me, but I have so many ideas, I am looking for help to wrangle them in, in order to get them going.”

After taking Phase I she learned she has it in her to be a CEO of her company, not just an employee. “I was on the right path with how I was feeling. and can make the hard decisions to get the results I want to achieve.”Alice DeGeorge CEO Mindset A-ha moment

Alice just finished our Phase II class and has seen revenue increase, gained 25 new clients, and is planning to hire an additional employee. She is planning on joining our new Phase III and we cannot wait to continue on her journey of success!

Alice has fulfilled her vision of becoming a successful business owner and radio show host. With her kind, fun-loving, hard-working, skilled, risk-taking, and creative spirit, she already serves as a role model for anyone within and beyond Erie, Pennsylvania. At 47 years of age and with decades yet ahead, there is no telling where her next round of successes might take her; but Alice DeGeorge will be on the path to someplace beyond the status quo…and knowing Alice, she will make that a much better place.

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