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Juliann Nichols

16 Empowering Morning Rituals

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What you do in the morning can set the tone for what happens until you go back to bed. Start your day with rituals that make you feel powerful and alive.

Mornings are a busy time for many families just getting everyone out of the door on time.

On the other hand, you and your kids may be spending your days at home. That can be just as stressful as commuting, especially if you’re concerned about your health and finances.

The specific habits you choose will depend on your values and goals. Start small and have fun experimenting. Consider these ideas for morning rituals designed to help you thrive.

Empowering Morning Rituals for Your Body:

  1. First and foremost – BRAIN DUMP! We cannot preach enough how important it is to get everything you are thinking down on paper. Take 15 minutes out of your morning to jot down your thoughts.
  2. Skip the snooze button. Do you feel groggy even after 8 hours of sleep? The trouble could be your snooze button. It interrupts your body’s natural waking process. That can cause sleep inertia that lasts for hours.
  3. Drink water. You may want to postpone your first cup of coffee. Plain water will rehydrate your organs and make you feel more alert. You can add a little flavor with berries, herbs, or cucumber slices.
  4. Eat breakfast. You also need to refuel. Enjoy a balanced meal of traditional breakfast foods or heat up some leftovers. Smart choices include Greek yogurt with fruit or a fish taco.
  5. Work out. Complete your main exercise session or move around a little, especially if you’ll be sitting at a computer for hours. Choose an activity that you love, like yoga or swimming.
  6. Weigh yourself. If you’re trying to lose excess weight, stepping on the scale each day may help. Keep in mind that daily fluctuations are natural, so look for upward or downward trends.
  7. Go outdoors. Morning light wakes up your body and starts a hormone cycle that prepares you for restful sleep at night. Sit on your patio or bike to work.

Empowering Morning Rituals for Your Mind:

  1. Avoid technology. Resist the urge to lose yourself in social media. Turn off your phone or check for urgent messages only.
  2. Be prepared. Starting on tasks the night before can make your mornings more pleasant. Lay out your clothes and pack your briefcase.
  3. Meditate and pray. Nourish your spirituality. If you’re a beginner, start with a few minutes of meditation and build up your time gradually.
  4. Repeat affirmations. Give yourself loving and motivational messages. Speak in the present tense and keep your statements brief. Looking in the mirror can help you focus.
  5. Connect with loved ones. Enjoy family time. Play a word game with your kids while you’re helping them get dressed. Tell your partner that you love them.
  6. Cultivate gratitude. Count your blessings. Think of someone who you need to thank today.
  7. Continue learning. You could use your mornings to complete your degree online or study more informally. Listen to history and economics podcasts. Read high quality fiction or nonfiction.
  8. Have a project. Do you struggle to find time for yourself? The early hours may be an opportunity to engage your personal passions or expand your side gig.
  9. Listen to music. Research shows that listening to music reduces anxiety and enhances mental alertness and memory. Put together a personal playlist or turn on your favorite radio station.
  10. Plan your day. Set goals and block out your time. Otherwise, external events can keep you from focusing on your true priorities. Remember to leave yourself adequate downtime for refreshing breaks.

Kick off your day with a morning routine that will make you feel more productive and fulfilled. Adopt positive habits and jump out of bed with a smile.

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Juliann Nichols

SEO vs. Social Media Marketing – Which is Better?

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With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.

Would SEO or social media marketing be the better option?

Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.

Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.

Let’s compare both strategies to see which option is best.

 

Targeting an Audience

To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.

Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.

SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic.

 

How Much Effort Is Involved?

To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO.

With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.

Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.

SEO, on the other hand, will require work, but once you start to rank your web pages, there will be less ongoing work involved.

 

Which Content Should You Use?

Whether you are performing SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not.

When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.

For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.

 

So, Which is Better – SEO or Social Media Marketing?

You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts.

Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.

Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.

So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.

The answer is easy: do both!

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Juliann Nichols

Micro-Famous: How to Become Well-Known in Your Niche

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It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are.

For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a company that provides web links, you want all of the SEO business owners to know your name.

If you’re a realtor in San Diego, it won’t matter much if you’re a household name in Portugal. However, being famous to the right population can make all the difference in the world.

Luckily, being famous on a small scale is easier than you think!

Follow these tips to ensure that the right people know who you are:

  1. Specialize. It’s easier to become well-known if you’re extremely good at something. It’s easier to be extremely good at something specific.
  • For example, keeping with our San Diego real estate example, you don’t want to be a general realtor in San Diego. You want to be the realtor that specializes in high-end San Diego beach properties.
  1. Identify your target audience. Who are you trying to serve? What does your ideal customer look like? Develop a composite of the people that you want to know you. Are they a certain age? Male, female, or both? What income level do they have? What profession are they in? What hobbies do they have?
  • Be as detailed as necessary, but not more detailed than necessary. It’s important to know who you’re trying to reach.
  • Avoid wasting your time with those who aren’t in your niche.
  1. Rise above the noise. What does your audience need? What is the common problem they all have? Center your message around this need and your ability to solve it.
  • Noise is simply non-meaningful messaging. Be meaningful to your audience.
  1. Become an authority. When people want to solve a problem, they want an expert. But how does the average person spot an expert? They aren’t experts themselves, or they wouldn’t need you. Consider these ideas to be looked at as the expert:
  • Put content in front of ready-made audiences. There are others who already have the attention of those you want to reach. Write a guest post for a blog. Be a guest on a podcast.
  • Teach an online class. Create a class and put in on one of the several websites that specialize in that sort of thing, such as Udemy.com. Everyone will assume you’re an expert if you’re teaching a course that you created.
  • Put content on social media and on your own website regularly. It’s important to be consistent with your postings, so stick to a schedule.
  • Use linkedin.com. Keep your profile up to date and use all the features that are supplied on that platform to post content.
  • Write a book. It’s not as daunting as it seems. It only takes a few pages a day to write a book in six weeks. There’s no expense for creating a Kindle book. It’s hard to find a respected expert that hasn’t written a book.
  1. Make friends with the well-known experts in your fields. You can become famous by association. Interview these experts. Contribute a guest post to their website. Ask them to write the introduction to your book.

Being famous has its advantages. This is especially true within your niche. The world within your niche is quite small, so it’s not nearly as challenging to be famous within your niche as it is to be famous in general.

A little fame can go a long way toward building your career or business. You don’t have to be a household name. Just a little fame will do.

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Juliann Nichols

Vince Loran, CEO of Ignite RPM: Overcoming Obstacles To Become a Triple Threat

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Are you ready to remove the obstacles that stand in the way of attaining your goals?! If the answer is yes, we know who can help you rediscover your purpose and increase your performance.  

Vince Loran is CEO of Ignite RPM, a leadership coaching and professional development company. With over 21 years in positions of increased responsibility within the United States Air Force and 5 years in the Federal Government, Vince developed Ignite RPM in January 2019. They provide business leaders and managers growth mindset strategies geared to improve shortcomings, uncover blind-spots and thrive! Their motto is “Inward Transformation leads to Outward Action!” 

Focusing on principles and values of Respect, Purpose, and Motivation, Ignite RPM is designed to positively transform and expand your mind. They offer a developmental process where leaders attain personalized growth mindset strategies to achieve goals and become more effective leaders. Offering leadership coaching and development services across diverse sectors including non-profits, they partner with clients to offer one-on-one coaching, training and speaking services. 

Vince, originally a Bronx and Puerto Rico native, lives with his beautiful wife, Ana, in Oviedo, Florida. They have three adult daughters and one granddaughter, Cristina. Vince enjoys cycling, photography and traveling. He obtained his Leadership Coaching Certification from Georgetown University. He also completed a Certificate in Business Administration from Georgetown University’s School of Continuing Education. Vince has his BBA from Strayer University with highest honors–Summa Cum Laude.

 

Vince attended JULO Strategy’s CEO Mindset course to understand and apply the shift into being the CEO and becoming familiar with the art of Automate, Delegate and Eliminate (A.D.E.). Vince walked away with clear business goals and actions, and the guidance to overcome obstacles that kept him from getting where he wanted to be, therefore leading him to get out of his own way!  

He has since partnered with another JULO alum, Enrique Acosta Gonzalez, running a weekly podcast, The Leadership Void. Offering tips, tactics, and operational strategies to help you maximize your growth potential, every Wednesday they come together and discuss challenges you have and help develop and fill the areas of void in your leadership. You can check out their channel and subscribe HERE. 

On top of running his business and hosting a podcast, Vince is also obtaining his Master’s in Social Work from Barry University. You are a triple threat Vince, and JULO loves to see everything you are accomplishing. We can’t wait to see where 2021 takes you!

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Juliann Nichols

Larry Whiteside Jr. – Bringing Diversity in the Field of Cybersecurity

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Stereotypes and cultural norms can dampen the interest girls have regarding math, science, and technology. Mathematicians and scientists are socially awkward men who wear glasses—at least, according to children. In our world today, the gender gap is narrowly closing due to more widespread knowledge of equality and gender equality in the workplace.  

Larry Whiteside Jr., Co-Founder, President, and a member of the  Board of Directors at ICMCP, or International Consortium of Minority Cyber Professionals, strives to achieve the consistent representation of women and minorities in the cybersecurity industry through programs designed to foster recruitment, inclusion, and retention – one person at a time. IMCP tackles the ‘great cyber divide’ with scholarship opportunities, diverse workforce development, innovative outreach, and mentoring programs. 

A Veteran CISO and former USAF Officer, Larry has 25+ years of experience building and running cybersecurity programs holding C Level Security executive roles in multiple industries, including DoD, Federal Government, Financial Services, Healthcare, and Critical Infrastructure.  

Larry also founded Whiteside Security in 2009, where he advises several corporate security executives and companies on how to make Cyber Security a number one objective to their business. He has helped CEOs and board members of private cybersecurity companies achieve their sales, marketing, and customer retention goals. 

Though he is not a Sneaker Head, Larry owns over 70 pairs of shoes! It includes both sneakers and dress shoes so, I guess you can call him a Shoe Head. He owns every color you can imagine coordinating with every outfit he might wear. They are all organized according to color. And it takes up a LOT of space because he wears a size 15 or 16, depending on the brand. 

In addition, he happens to have over 90 pairs of weird socks as well. I think MANY women can relate to that secret obsession! 

Larry attended JULO Strategy’s CEO Mindset course to get out of his own way and add value to himself and his business. He realized running a nonprofit was no different than running any other type of business. He needed to let his employees handle the tasks he usually controlled, allowing him to run the business as the CEO. Delegating certain responsibilities alleviated his stress and, as a result, the organization grew and ran more smoothly. He now dares to be more open with his volunteers, and with the right structure, he can accomplish his goals.  

We love how you are helping women and minorities in the community be included in the Cybersecurity community, Larry. We can’t wait to see what you continue to do with this nonprofit and the impact it will continue to have in the workplace for cybersecurity! You are one kick–ass CEO! 

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Juliann Nichols

On Our Vision Board – Shannon Carlton, CEO of Intentional Growth Strategies

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Remember when you were a kid; you would cut out clippings from newspapers and magazines and stick it up on your wall or in your binder. Sometimes it was a celebrity crush you had, or maybe it was a dream job you saw; a notable author you inspired to be like. You had dreams and told yourself one day you would make it big. You were building a vision for your future and what you wanted and giving your imagination a way to express itself. 

Shannon Carlton, CEO of Intentional Growth Strategies, teaches this practice today. Her services are most effective for women who want more fulfillment, gratitude, creativity, and balance; are feeling “stuck” but don’t know why; and want to live the life they know they were created to live.  

At the age of 40, Shannon decided she was done living safely and securely. Using the money her dad left in his life insurance, she took the plunge into opening a coworking space. For the past 4 years, Shannon has helped women in small businesses envision their lives with Vision Boards and accountability training. “I have heard from these women what an impact it has had on their lives and careers and wanted to share that passion with women small business owners everywhere.” 

“When you create a Vision Board not only will you be more motivated to make significant changes in your routines, but you will also change your life and the lives of your family because of your vision.” This can be any sort of board on which you display images that represent whatever you want to be, do or have in your life. Identify your vision and give it clarity.

Our Founder, Juliann Nichols, spoke at one of Shannon’s Vision Board retreats where Shannon learned about the CEO Mindset course. She took the program to get collaboration with other entrepreneurs and walk away with a clear vision, solid business plan, and to overall THINK BIGGER as a CEO. The biggest struggle she overcame was making sure processes and procedures were in place to support growth. “That is what CEO Mindset is great about. You must set up these processes and delegate to other people to free up the ‘genius’ space in your mind. Even though I loved having the big ideas and putting out the fires, I had to get away from that and think of myself as the CEO, not the employee.” 

In January, Shannon released a book titled “Manifest Your Vision with Grace, Gratitude and Growth: Your Guide to Getting Unstuck and Creating the Life You Desire with Vision Boards.” Designed to help you create the life you want to live by creating a Vision Board and then digging deep into setting goals and creating habits that will take you closer to your vision. You can pick up a copy here (insert link).  

Shannon also has an exciting event coming up. The 2nd Annual Ladies Business Vision Board Retreat from January 15-17, 2021 will dedicate all your time to growing your businesses and rediscovering your Vision for your professional life. “My excitement for this retreat far exceeds that of any of the previous Vision Board retreats I’ve hosted! This one is dedicated specifically to your business and will provide you clarity for the new year.” You can learn all about this exciting event here (insert link). 

We are so happy for all your accomplishments Shannon and look forward to seeing your business grow! 

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Juliann Nichols

Thom Favorin – CEO of Harvest Moon Seafood and Shrimp Connoisseur

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If you are looking for a lesson on shrimp, Thom Favorin is the teacher you need. As Founder and CEO of Harvest Moon Seafood, Thom and his crew supply all natural, chemical–free, sustainably caught Florida Pink, Atlantic White, and Royal Red Shrimp. They believe in bringing back local and naturally sourced product from great Florida fisheries to not only Florida restaurants, but people across the nation.  

Having a relationship with the Captains themselves, Harvest Moon provides sea to table fresh seafood. They are a 100% disabled veteran owned business providing the best product possible. A portion of their sales go back to fellow veterans and they partner with HEAVENDROPt, a nonprofit that employs disabled veterans and civilians to help give them purpose in their lives. They accomplish this by providing employment opportunities to these two segments of our population. 

Originally from Pennsylvania, Thom spent ten years in the Army before being medically discharged after an airborne incident where he broke his back. He became a medic firefighter for the next 20 years. After having a severe heart attack and subsequent triple heart bypass, he retired and started his entrepreneurship with Harvest Moon Seafood LLC. Believe it or not, Thom used to HATE seafood! After his surgery, his taste buds changed and now he cannot get enough of it!  

Thom can tell you everything you ever needed to know about shrimp. For instance, did you know that there are over 300 different species of shrimp? While only a small portion are available commercially, each one has its own flavor profile. White shrimp have a sweeter flavor profile, while pink shrimp are the common one you see behind the seafood counter. If you like lobster, rock shrimp or royal red shrimp are great for their firm texture and you can even substitute them for lobster as a more affordable option.   

Thom heard about our CEO Mindset course through one of our partners, Veterans Florida, and felt it was exactly what his business needed at the time. Finding out he was “too nice of a guy”, he realized he needed to step up in the CEO role 

of his company and start taking control of what he needed for his business to succeed. “It was an amazing course with so much knowledge, and the energy throughout the whole group of participants was just amazing. The information was out there but you just didn’t realize or think of it on a regular basis when running your company.”  

Soon after taking the course, COVID took a toll on restaurants, taking Thom’s production from 30 restaurants to just 2. Thom felt the anxiety most of the population was struggling with, “What do I do now? What is my plan B?” They pivoted to online home delivery and business took off. They will soon introduce an ecommerce website to be able to ship Florida seafood nationwide. After 7 months of hard work and collaboration, Thom and Harvest Moon Seafood have partnered with Jackson and Partners, a sales and marketing team that gives back to Veterans. 22% of Harvest Moon Seafood’s gross net sales gives back to the HEAVENDROPt program. 

In his spare time, Thom loves going to the beach with his family, his wife of 28 years and two beautiful daughters ages 24 and 16. JULO loves your generosity towards your fellow Veterans, Thom. It’s amazing to see how far you have come in your journey to success. We congratulate you on everything you have accomplished and can’t wait to see your business thrive!  

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Juliann Nichols

Jessica Lynn Silva Gives You Practical Legal Advice – With A Personal Touch

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If you are looking for a trustworthy lawyer to help you with a will, trust, or estate planning, Jessica Lynn Silva, CEO of Law Office of Jessica Lynn Law, can help you with this process. Serving the entire state of Florida, Jessica and her team strive to assist clients in a way that exceeds expectations. They provide wisdom and guidance in estate planning strategies and being your advocate in probating the estate of a loved one who has passed away.  

Jessica first began her legal career as a paralegal with Brock and Scott, PLLC, over twenty years ago.  Before opening her law firm, she garnered legal experience through her previous roles as an Estate Planning and Probate Associate Attorney with a local law firm, several years as Judicial Assistant to a Brevard County Judge of the 18th Judicial Circuit, and as a Civil Litigation Paralegal, Real Estate Paralegal, Certified Notary Signing Agent, Real Estate Agent, Florida Mortgage Loan Originator, Real Estate Investor, and Property Manager.  In addition to practicing law, Jessica is also a Florida Supreme Court Certified County Civil Mediator, mediating County Civil, Circuit Civil (including Probate), and Family Law cases.

Jessica was born in Fort Walton Beach, Florida. However, she grew up traveling the United States and overseas as the daughter of a military family. She then married the United States Air Force Officer from Hawaii and traveled to the United States again, this time as a military wife. Jessica had resided in Viera, Florida with her husband and three children (two boys and a girl) since 2011 when they arrived via military assignment and ended up choosing to retire (from the military) there.

Jessica heard about our CEO Mindset™ course through one of our partners FAVOB (Florida Association of Veteran-Owned Businesses). She and her husband took the class together to strategize and focus on the niche of both their businesses and get guidance to set goals and learn what their strengths and weaknesses were implementing processes. One of Jessica’s highlights was learning the value of her worth and time per hour and translating that into gaining confidence bringing in new employees in her business. Even though she had an extensive background, getting the mentorship to broaden her mindset was invaluable.  Since taking the course, Jessica has opened a second location and is currently preparing to open her THIRD location in Tampa. What an amazing accomplishment! 

Jessica enjoys volunteering at her church and within the community.  She also enjoys quality time with her family and friends, kayaking, boating, listening to podcasts, interior decorating, reading, modeling, and being a voiceover artist.

“I feel so privileged to serve clients and their families in the community that I love. I look forward to meeting and helping more individuals and families soon.”

Apply to CEO Mindset ™

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