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Social Media Marketing: This Air Force Veteran and CEO is a Total “Smartypants” Marketer

CEO, CEO Mindset, CEO Rockstar, CEOs, Veteran Business Owner, Woman Business Leader

Trish Murphy is the owner and CEO of Marketing Smarty Pants, an online marketing company with an emphasis on content marketing. Content Marketing is the secret weapon to making your business stand out in the crowd. Trish helps businesses create and promote valuable content that connects with customers and builds brand equity. Trish is applauded for her fun and informative marketing presentations and providing simple content marketing solutions that fit any sized business as a content marketer.

An Air Force Veteran, Trish was born and raised in Orlando, Florida. She was stationed in Alaska for five years, which was quite the experience for her. The tremendous change in nature and culture captivated Trish, and she visits quite often. “The nature is just breathtaking, absolutely breathtaking. I think going to Alaska is probably the closest you can get to Mother Nature, the closest to visiting another country without actually leaving the United States.“

After having her daughter, Trish decided to part ways with the Air Force and stayed home with her children for years. After her youngest was born, she decided to get her marketing degree, where she fell in love with digital marketing. “It was fairly easy to do from home, or at least remotely, so I did not have to be face to face with people all the time.“ Having friends who owned their own business, Trish was able to test her marketing skills by offering free help and, over time, learned the ins and outs by doing on the job training.

Small businesses are one of Trish‘s key clients. “Small businesses have excellent why. They all have a passion. They do what they do because they love it. They have a great story to tell, so it makes it easy for me to connect with them.“ Some of her biggest tips for small businesses are not to feel like you must do it all. Somebody else may tell you completely different, and that‘s okay. “If you do everything, you’re going to reach a point of diminishing returns if you spread yourself thin. Evaluate your social media marketing, how much you want to do on your own, then hand off the rest to somebody else to execute, then streamline what you are doing.“

Something that we talk about in our CEO Mindset™ courses Automate. Delegate. Eliminate. Trish came to JULO Strategy‘s Phase I course to define and implement a strategic plan to gain more monthly clients. “I realized the current approach I have been taking isn‘t going to get me there. Something must change!“ She learned that not just in personal relationships but in business relationships, she was drastically undervaluing herself. Collaborating with other like-minded business owners was rewarding, especially when they would all come together to tackle a challenge. As a result, she increased her fee structure and learned to delegate the execution of client work to someone else. “CEO Mindset™ dives much deeper into concepts AND leaves the business owner with tangible tools that will help them adjust and grow their business in the future.“

Easily bribed with a glass of wine and a good book, when she’s not being a Smartypants, you can find her at the barn riding her horse or keeping “the boys” largely out of trouble. She is also Chairman of the Orlando Chapter for the Florida Association of Veteran-Owned Businesses, one of our JULO collaborating partners. Trish is currently finishing up our CEO Mindset Phase II course and has proven she knows how to Get. Shit. Done. Congratulations on all your success, Trish. We are so happy to be a part of your journey!

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Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida

October 15, 2020/by Juliann Nichols

Making Sole-Proprietor Healthcare Easy Is Only One Of Keith Giles Super Powers

CEO, CEO Mindset, CEO Rockstar, CEOs, Veteran Business Owner

Keith Giles, CEO of Verus Health Partners, has been helping business owners, individuals, and family members for over ten years beat the high cost of healthcare and sort through all the confusion in the industry. He has served many roles in the industry over the years, including advisor for the public sector and non-profit businesses.

The 23-year United States Air Force Veteran has a diverse background, including Aircraft Maintenance, US Secret Service Communications Support, Superintendent of Education. His favorite assignment was Program Manager for the Office of Defense Cooperation at the US Embassy in Kuala Lumpur, Malaysia. After leaving the service, Keith pursued his dream in the engineering field as a Systems Engineer. After a few years in the industry, he ran into an old friend who was a prominent director of communications with a large contractor in the area and left the industry to start his P & C agency. He recommended Keith do the same. The rest is history.

His passion is to roll back time, where access to quality care started with your primary care doctor and was the norm. Some of his major accomplishments are reducing pharmacy spending in the public sector and, in most cases, reducing sole-proprietor healthcare costs by over 40%.

Keith is a respected speaker and has been a guest on local radio and cable channels. His ongoing research, education, and advocacy in the under 65 marketplaces, the Medicare arena, the Self Insured Space for small and large groups, and his favorite “Veteran Healthcare integration into the private sector” has led him to conduct numerous educational workshops with Chambers of Commerce and professional associations. He believes his entrepreneurial spirit comes from his diverse background in the military and civilian sectors, where thinking outside the box is, and should be “the norm” in the problem-solving process.

Keith was the first Certified Healthcare Reform Specialist in Brevard County, Florida. He currently holds an Advanced Self-Insured Certification and is currently seeking his Certification in Pharmacy Benefit Management. His professional associations include State and local Space Coast Florida Association of Veteran–Owned Businesses and Ambassador for Florida Association of Veteran–Owned Businesses.

Keith joined our CEO Mindset™ Phase I course to stop being run by the business. He wanted to stay focused and pinpoint his direction to develop a five-year plan to increase revenue to over 5 million. “I hope to get organized, focused, and surround myself with successful people.” He learned that his potential and worth were key to his business success, and giving away his net worth diminished his value. After completing Phase II, he nearly doubled his clientele and increased his fees and revenue.

Keith has a soft side and gets a little emotional when it comes to dog and animal rescues, spending time fostering dogs in need, and adopting dogs that have “stolen” his heart. He currently is serving as an animal rescue transporter for fostering/adopting families. Ask him about his “Dingo” foster experience.

He has been married to his lovely wife, Pam, for over 23 years. They have four sons, one daughter, six grandkids, a sweet chocolate lab, and one grand-dog.

Today Keith works with clients on how to beat the high costs of healthcare and help businesses, individuals/families, Medicare clients, and transitioning veterans strategically plan for a sustainable future.

Apply to CEO Mindset ™

Program expenses for all participants will be covered through funding provided by the Florida Legislature and Veterans Florida.

September 22, 2020/by Juliann Nichols

True CEO: Jim Lane Explains Why it’s Less About the Title And More About Time and Focus.

CEO, CEO Mindset, CEO Rockstar, CEOs

As President and CEO, Jim has positioned Lane Technology Solutions as the top provider of managed services, cloud services and cybersecurity in the Orlando, Florida market. He has a proven track record for assessing clients’ needs and formulating strategies to best meet those needs, as well as educating clients on upcoming trends and business technology challenges.

Jim’s vision aims to provide the best service to meet all their clients’ technology needs. In a world of rapidly evolving technological innovation and challenges, they base their business success on their clients’ success.

In January 2013 he applied for and was awarded a GI bill grant to re-train in the field of IT. He completed the certification program and received full time employment in January 2014 with Asystech, Inc. He was then promoted to COO in January of 2017 and purchased the company by July 2019. These are really impressive accomplishments!

Jim’s success in developing partnerships with local colleges has allowed Lane Technology Solutions to invest in the education of young IT professionals by employing interns. Through this program, students get the opportunity to gain hands-on experiences and build a resume while still working towards their degrees and certifications. Jim serves on the advisory board for the Orange Technical College as well.

Jim joined the U.S. Air Force while in his early 20’s and was stationed in England when he lost a son not long after the baby was born. Being far from home and managing his and his family’s grief, he continued to meet the demands of military life. That experience opened his support for fellow servicemen and servicewomen along with their families. “Most military families are far from their loved ones — moms, dads and siblings, not to mention extended family members,” he said. “As civilians, we sometimes forget about those enormous sacrifices from military families. It is important to lift them up and recognize their contributions to our country.”

In his spare time, he enjoys studying mid-century modern architecture, traveling to small towns across the country and classic muscle cars.

Jim attended JULO Strategy’s CEO Mindset™ course to learn how to delegate tasks so he can make more time for himself to focus on client retention and leading the overall business operations… to become the true CEO. A big a-ha moment for him was learning he cannot be the ‘everything’ of the company. He must ask for what he wants and for the help he needs. We are excited to see what the future holds for you, Jim as you continue on with JULO Strategy.