Tag Archive for: CEO Mindset


 Jay Wirth D'Ogee Pet Waste ServiceJay Wirth, CEO and Veteran Business Owner of D’Ogee Pet Waste Service, was raised in Pensacola, Florida. He joined the US Navy in 1993 and was an Air Traffic Controller until separating from service in 1997. Jay attended and graduated from Florida State University with a BS degree in Communications. He worked at FSU for 12 years, then left to pursue the life of an entrepreneur.  

That’s when he decided to start D’Ogee Pet Waste Services in 2018. The idea was to help dog owners keep their yards, and the environment clean.  “Dog waste can be hazardous to people, dogs, and the water we drink. I saw a need that people either don’t like to remove the dog waste, don’t have the time, or can’t because of physical restrictions.” 

Since starting, Jay and his company have removed more than 4 tons of pet waste from residential, apartment buildings, condos and commercial buildings. They are currently looking to expand into government contracts. By keeping people’s yards, community and general green spaces clean of dog waste, they reduce the chance of spread of bacteria that can cause sickness.  

“My business is a conversation starter! I get the best laughs out of people when I tell them about my company… We are the #1 in your dog’s #2 business! It is very unconventional, but people like to know about it!” He currently resides in Tallahassee, FL with his wife Aimee and two daughters, Ansley and Eliza, and their dog, Wally. Ja Wirth D'Ogee Pet Waste Services A-ha moment

Jay attended JULO Strategy’s CEO Mindset course to expand on opportunities and seize new growth. He learned that talking with the other veterans and hearing he’s not alone in how he was running his business was a rewarding experience. He continued into the Phase II program and learned how to grow his business and run it like a CEO, and not as an employee, by following processes and steps to get shit done! He increased his clientele by 10% and revenue by 5%.  

We think you are a Rockstar Jay and we look forward to seeing how you and your business grow! 

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JULO Strategy and Veterans Florida

Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida