LARRY SCHULER
CEO/Founder
Schu’s Hospitality Group, LLC
Larry “Schu” Schuler is currently the CEO/Founder of Schu’s Hospitality Group, LLC, a hospitality management and consultancy company formed in 2010. Larry has an eye toward becoming the premier provider of guest services in Central Florida through Superior Guest Insight™ and the delivery of Surprising Hospitality™ – his passion in a world that has, sadly, left guest insight and remarkable hospitality by the wayside. A leading achievement of Schu’s Hospitality Group was providing management and strategic development of the food operations and staff to prestigious Dearborn, MI client The Henry Ford’s $16M dining experiences. His role helped propel The Henry Ford to the forefront of Detroit’s food movement prior to his relocation to Tampa.
Schu is a fourth-generation restaurateur who began his hospitality career early and who has extensive experience and a proven track record in the restaurant/hospitality business. Encouraged by his grandfather, Win Schuler, and father, Hans, Schu vigorously pursued a broad, well-rounded work experience in hospitality management which led to employment with the Robert Mondavi Winery in Napa, CA in 1982, and the Westin Hotel Galleria in Dallas, TX. Schu returned to his Michigan roots in 1986 and became Vice President and General Manager of the family’s well-known Schuler’s Restaurant and Pub in Marshall, MI. No respectable Midwest home would have been without Win Schuler’s Bar Scheeze in the refrigerator in the 80’s and 90’s – yes, that Win Schuler’s Bar Scheeze!. Larry is also former owner of the popular Schu’s Grill and Bar in St. Joseph, MI, which opened in 1990 and still operates today, as well as Schu’s on Silver Beach.
For the past four years, Larry “Schu” Schuler has been an executive team member of 23 Restaurant Services, LLC, and the Ford’s Garage chain, building the company’s total units from four to twenty-one. Larry served as Vice President of Supply Chain Management, responsible for procurement of all foods, beverage, supply, furniture, equipment and materials, and for managing contracts and agreements for all units. Concepts include Ford’s Garage Prime Burger and Craft Brews, Yeoman’s Cask and Lion Pubs, Tiki Docks Riverview Bar and Grill, Tiki Docks Skyway Bar and Grill, and Capone’s Coal Fired Pizzeria. Additionally, he functioned as the corporate conduit for franchise communication and brand equity. Schu later served as President of 23 Restaurants, opening two Tiki Docks concepts during the COVID-19 pandemic.
PATRICIA (TRISH) MURPHY