Pepper Wooten is the CEO for Woo10 LLC, which specializes in creatively developing, optimizing, and enhancing all types of instructional content. Alongside her husband and co-founder, Steve Wooten, they offer businesses and individuals consultation on their training needs and design and develop the course work of businesses needing assistance with high turnover, low productivity, recurring issues, and companies wanting to educate their workforce.
Graduating from UMass-Lowell with high honors, Pepper is a certified copy editor, interior designer, and volunteer extraordinaire. With years of experience as an educator, editor, and event coordinator, she takes functional chaos and turns it into eye-catching design that speaks to a large audience. She enjoys reading, cooking, volunteering with the Sea Turtle Preservation Society, hand lettering, spending time with her family, going to the beach, and anything that sparkles. She has even sung in Carnegie Hall and the Grand Old Opry! Believe it or not, Pepper is her actual birth name, and she ran a high-ranking book blog that reviewed 389 books in a single year. And all while running a business? That’s what we call Getting. Shit. Done.
Her husband being a Veteran, Pepper heard about our CEO Mindset course through our partners, Veteran’s Florida and FAVOB. She was able to take the class alongside her husband, Steve, and knew it would benefit them both to attend. Being a volunteer for 20 years, she knew there was a lot to learn about being a CEO and wanted to give Woo10 and their dream the best chance possible to succeed. Pepper felt she undervalued her time, talents, and efforts, therefore limiting herself. She learned to let go of controlling the business so much and automating, delegating and eliminating tasks. As a result, the company has restructured their process on increasing their fees and revenue and are working on hiring new employees.
You have proven you know what it takes to be a CEO, Pepper! We are excited to see your business taking off, and we look forward to continuing with you on your journey to success!
Program expenses for all Florida veteran participants are covered through funding provided by the Florida Legislature and Veterans Florida
PATRICIA (TRISH) MURPHY