You Quit Your Job for Freedom.
Now You’re Running on Empty.
CEO Mindset™ is an 8-week live program that moves entrepreneurs out of Hustle Hangover and into leading their business like the CEO they already are.
Register for CEO Mindset™
How it works
Cohorts limited to 10 participants · Seats fill fast
What Entrepreneurs Tell Us Before They Start CEO Mindset™
Every decision takes more out of you than it gives back. Nothing feels settled.
You’ve been grinding hard and long. Exhausted, and the results still don’t match the effort.
You’re running tasks, not running a business. The vision keeps getting pushed to tomorrow.
Everything runs through you. The business can’t move faster than you can personally handle.
Underneath all of it is usually the same thing. The business has outgrown a one-person operating system, but the leadership structure hasn’t caught up yet. CEO Mindset™ is built to close that gap.
You’re Already the CEO.
You Just Haven’t Stepped Into the Role Yet.
You don’t need a C-suite, ten employees, or a board of directors. If you’re making the decisions, carrying the risk, and shaping the direction, you are already acting as the CEO. You just never had a framework that matched that reality.
“Leadership isn’t louder. It’s steadier.”
A CEO Framework Built for How Your Business Actually Runs.
We don’t teach hustle. We don’t sell quick fixes. We guide entrepreneurs through the leadership shift that makes sustainable growth possible.
Decision confidence
Cut through CEO Fog and make faster, clearer decisions with less mental drain.
Positioning that converts
Align your message with how people actually buy so the right clients find you and say yes.
Automate, delegate, eliminate
Reduce Control Creep. Simplify operations so the business stops depending entirely on you.
Leadership identity
Step into the role your business needs, not just the tasks the day demands from you.
Revenue with direction
Generate revenue more consistently because the business finally has focus and structure.
Pricing confidence
Know your worth, raise your fees, and feel completely grounded doing it. 76% of Phase 2 graduates did exactly that.
How CEO Mindset™ Works.
Eight weeks. Live and virtual. A small cohort of ten entrepreneurs navigating the same stage of growth. Leadership is built in real time, in real conversation.
Register and complete your pre-assessment
Before your first session you complete a short pre-assessment so the program meets you where you are. This is how we make the work relevant from day one, not week three.
Join a small, intentional cohort
You’ll work alongside ten entrepreneurs at a similar stage. The cohort format matters. Hearing how others navigate the same challenges accelerates your own thinking faster than going it alone.
Eight live sessions with Juliann and the JULO team
Real strategy, real accountability, real conversation. Facilitated by Juliann Nichols and the JULO team with 40+ years of combined entrepreneurial experience.
Leave with a CEO framework that is yours
By the end you’ll have more than notes. You’ll have a working framework for decision-making, leadership, and revenue that moves with you long after the program ends.
CEO Mindset™ Is the Beginning, Not the End.
Our most successful clients move through a progression. Each stage builds on the last. CEO Mindset™ is where the shift starts.
CEO Mindset™ Phase 1
Shift from operator to leader
CEO Mindset™ Phase 2
Deepen strategy and execution
JULO OPS
Hands-on operational support
Two Founders Who Lived the Full JULO Path.
“
Going through CEO Mindset Phase 1 and Phase 2 with Juliann and JULO Strategy Global helped me stop carrying the entire business in my head. Then, through JULO OPS and the P.E.S.T. framework, Wellspring Braincare began building the structure, systems, and strategic direction we needed to grow. Juliann helped me shift from overwhelmed owner to CEO, and that changed everything.
Founder, Wellspring Braincare
Phase 2→
JULO OPS
“
CEO Mindset is helping me see my business differently. I came in feeling like everything depended on me, and Juliann helped me start thinking, planning, and leading like the CEO of Corley Care. I also knew I needed more than ideas. I needed operational support, which is why I started working with JULO OPS. Having Juliann help me build the processes, expectations, systems, and training behind the business is giving me the structure I need to grow with more confidence and less overwhelm.
Founder, Corley Care LLC
JULO OPS
What Happens When the Shift Takes Hold.
Real words from real participants, pulled directly from program evaluations. 100% of evaluation respondents said they would recommend CEO Mindset™ to others.
This program has helped me think like a CEO. Never having had a coach or mentor show me directly what being a CEO actually looks like, the knowledge I’ve gained has been and will continue to be a game changer.
CEO Mindset™ Phase 2
Phase 2 Graduate
CEO Mindset is the reason my business is not just a thought or a dream. I have already taken what I’ve learned and begun delegating and automating to make my tasks as pain-free as possible.
CEO Mindset™ Phase 2
Phase 2 Graduate
I started my business in January 2024 and this program truly made me change my mindset from employee to CEO. I learned I am more than I even let myself believe. I now have a clear, actionable vision for the future.
CEO Mindset™ Phase 1
Phase 1 Graduate
The most rewarding part was realizing how much my mindset had already shifted. My eyes are open to the ways I can make my ideas work. I’m not trying to get through a course. I’m building a life. With an end in mind.
CEO Mindset™ Phase 2
Phase 2 Graduate
I came to realize the power is within me. The biggest surprise was developing the confidence to set clear expectations and guidelines for my organization and actually following through on them.
CEO Mindset™ Phase 2
Phase 2 Graduate
I’m a much more confident business owner because of this program. I know where to focus my efforts. If I keep pushing in the right direction and staying true to my values, I will get where I want to go.
CEO Mindset™ Phase 1
Phase 1 Graduate
Things People Ask Before They Register.
Do I have to call myself a CEO?
No. Most people who start CEO Mindset™ still call themselves owners, operators, or founders. The title is not the point. How you lead is. The shift happens naturally as your way of operating becomes clearer.
Is this for startups or established businesses?
Both. CEO Mindset™ works for entrepreneurs who are new and feeling the pressure of early stages, and for those who have been operating for years and still feel stuck doing too much themselves. The work meets you where you are.
I’m already stretched thin. How do I add 8 weeks of sessions?
Most participants start feeling exactly that way. The program is designed to reduce your Mental Bandwidth Block and sharpen your focus, not pile onto your plate. Many people feel measurably lighter by week three.
What if I can’t afford to hire anyone right now?
That’s exactly why this matters before hiring. CEO Mindset™ focuses on decision-making, delegation, and positioning first. You won’t be pushed to grow faster than your business can support.
What comes after CEO Mindset™?
Many graduates continue into Phase 2 to deepen the strategy work. Some move into JULO OPS, where the JULO team works directly inside your business on operational execution. The path depends on where you are and where you want to go.
Are scholarships or financing options available?
Yes. State and federal scholarship support is available for qualifying participants. Financing options are also available. Reach out directly and we’ll find what fits your situation.
Ready to Lead Your Business
Instead of Chase It?
The next cohort is forming now. Register below or reach out directly to find out if CEO Mindset™ is right for where you are.
Questions? juloteam@juloglobal.com · 727.490.9262 · www.juloglobal.com
JOHN BUESE
PATRICIA (TRISH) MURPHY